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Introduction
"The Allergy Foundation of South Africa (AFSA) is an educational and patient advocacy arm of the Allergy Society of South Africa (ALLSA). AFSA has an online training academy which is able to deliver high quality, CPD accredited, university accredited training, using a blended learning approach comprising online modules followed real-time online teaching. AFSA will run 4 allergy masterclasses in 2020.
For the Sponsor
Features:
Guaranteed access to a medical audience, interested in allergy. Masterclass does not require face-to-face contact and can be scheduled and continue despite any travel or gathering restrictions.
Branding of the promotional material for the course, to be distributed widely. Branding of online course log-in page, including click through capability to allow maximal prominence for your company. Branding of course content, both online and during the masterclass webinar. Facility to use placebo and active devices in demonstration modules. Branding on the mobile post-learning reference app obtained by each person successfully completing the course. Free participation in the meeting for a limited number of staff from your company.
A pay structure that relies on actual participants seeing the content, rather than a flat fee with no guaranteed rewards. No costs of venue hire, building of stands, travel or accommodation costs or other hidden expenses. Optional direct contact sessions can be organised for sponsors who wish to host small regional face-to-face meetings. In the event of a face-to-face ALLSA congress being cancelled for 2020 we will hold a full ALLSA congress via the same platform. Participants in this project will qualify for discounts on the tele-health ALLSA congress.
Online
Course Content
- Allergy pathophysiology. What are allergies?
- Allergic rhinoconjunctivitis
- Asthma
- Atopic dermatitis
- Urticaria and angioedema
- Anaphylaxis
- Food allergy
- Recap module including allergy testing and prevention
Each module lasts 30 minutes or less, is interactive, user friendly, uses simple language, and covers critical knowledge and key practical skills. Modules have a formative learning component (participants must answer certain questions correctly in order to progress to the next section) and a summative learning component (a short pre-training questionnaire followed by a post-training questionnaire) to allow self-assessment and to show that learning objectives have been achieved. Online modules include:
Online
Full day online webinar-style allergy masterclass
| 08:00 - 17:00 | AFSA: Allergy masterclass |
| Session 1: | Webinar |
| 08:00 - 08:30 | Welcome, introduction of program, troubleshooting technology |
| 08:30 – 09:00 | Introduction to critical allergy pathophysiology |
| 09:00 – 09:30 | Allergic rhinitis |
| 09:30 - 10:00 | Asthma |
| 10:00 - 10:30 | Eczema |
| 10:30 - 11:00 | Questions |
| Session 2: | Interactive webinar |
| 11:00 – 11:30 | Rhinoconjunctivitis workshop. Educating a patient to use intranasal steroids, eye drops, saline irrigation |
| 11:30 – 12:00 | Asthma workshop: Asthma devices and how to use them. Using a spacer with tidal breathing and the single-breath technique. Measuring peak flow accurately |
| 12:00 – 12:30 | AD Workshop: Steroids, emollients and wet wraps. Application of emollients and topical steroids. Application of wet wraps |
| 12:30 – 13:00 | Break |
| Session 3: | Webinar |
| 13:00 – 13:30 | Urticaria and angioedema |
| 13:30 – 14:00 | Anaphylaxis |
| 14:00 – 14:30 | Food allergy |
| 14:30 – 15:00 | Allergy testing |
| 15:00 – 15:30 | Allergy prevention |
| 15:30 – 16:00 | Questions |
| Session 4: | Interactive webinar |
| 16:00 – 16:30 | Skin prick testing workshop. Advantages and disadvantages of skin tests. How to perform and interpret skin prick tests. |
| 16:30 – 16:50 | Exam |
| 16:50 – 17:00 | Exam marking and review |
| 17:00 | Close |
ROI
Sponsor Benefits:
Branding of the promotional material
- Promotional material will be situated on the AFSA website and ALLSA website
- (Branded) promotional material will be sent to all doctors in South Africa on 4 separate occasions in 2020 and to all doctors on the ALLSA mailing list on 8 separate occasions in 2020
- Advert will be placed in the ALLSA journal on 2 occasions in 2020
- AFSA will request the following societies advertise the sessions: dermatology, ENT, GP, paediatrics, family medicine, public health
Branding of online course content
- A banner on the landing site of the learner management system with click through capability to allow maximal prominence for your company
- Branding between each online module … placement of written or video content (up to 6 times to each participant)
- Branding on the side of every online module
Branding of webinar masterclasses
- Company name/logo of all sponsors around the video screen of the online presenter/presenter content
- Branding on every introductory slide for each lecture and practical session
- Use of placebo and active devices in demonstration modules
- Platinum and gold sponsors are able to address the audience
Branding of app
- Branding on the mobile post-learning reference app obtained by each person successfully completing the course
Participation
- Free participation in each course and each masterclass for up to 2 members of the company
-
Tier 1: Bronze
-
R10,000.00
per Quarter - Branding of the promotional material
- Promotional material will be situated on the AFSA website and ALLSA website
- (Branded) promotional material will be sent to all doctors in South Africa on 4 separate occasions in 2020 and to all doctors on the ALLSA mailing list on 8 separate occasions in 2020
- Advert will be placed in the ALLSA journal on 2 occasions in 2020
- AFSA will request the following societies advertise the sessions: dermatology, ENT, GP, paediatrics, family medicine, public health
- Framing of the online masterclass with the company name/logo
- Participation
- Free participation in online course and masterclass for up to 2 members of the company quarterly (8 in total over the year)
- ALLSA tele-health congress discount: 5%
-
Tier 2: Silver
-
R15,000
per Quarter - Access to all participants
- Total costs capped at R60 000 per year
Tier 1 benefits plus
- Branding of online course content
- A banner on the landing site of the learner management system with click through capability to allow maximal prominence for your company
- Text based adverts to be shown between modules (3).
- ALLSA tele-health congress discount: 10%
-
Tier 3: Gold
-
R20,000.00
per Quarter Tier 2 benefits plus
- Text based adverts (6) between modules
- Branding of webinar masterclasses
- Branding on every introductory slide for each lecture and practical session
- Use of placebo and active devices in demonstration modules
- Optional direct contact sessions for small regional face-to-face meetings
(local organising costs for sponsors account) - ALLSA tele-health congress discount: 15%
-
Tier 4: Platinum
-
R25,000.00
per Quarter Tier 3 benefits plus
- 6 video based adverts (max 30 seconds) between modules
- Address to the audience (5 minutes) regarding products
- Branding of app
- Branding on the mobile post-learning reference app obtained by each person successfully completing the course
- ALLSA tele-health congress discount: 20%
Contractual Agreements are Annual
All prices exclude VAT
Concluding Comments
AFSA advocates for and supports the needs of people with allergic disease. Allergies are increasing rapidly in South Africa and becoming more severe. This unique opportunity aims to fill a massive need for the training of doctors, nurses, pharmacists and others in the management of common allergic conditions. We believe there is significant synergy between this initiative and companies that are active in the sale and marketing of pharmaceutical and other products used by allergy sufferers.